Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition, Paperback/Claus Ebster

Descriere & specificații

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the "Store Design Cookbook," full of ready-to-serve recipes for your own store design and visual merchandising process. About the Author: University of Vienna; Department of Marketing

Produse similare

Business Expert PressSuccessful Cybersecurity Professionals: How To Change Your Behavior to Protect Your Organization, Paperback/Steven Brown

200,99 lei

Business Expert PressBlockchain Value: Transforming Business Models, Society, and Communities, Paperback/Olga V. Mack

183,99 lei

Business Expert PressBreakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis, Second Edition, Paperback/Michael E. Cafferky

70,00 lei116,99 lei-40%

Business Expert PressSuccessful New CEO: The Core Leadership Principles That Will Guide Your First Year, Hardcover/Christian Muntean

239,99 lei

Business Expert PressCommunity Engagement and Investment, Paperback/Alan S. Gutterman

182,99 lei

Business Expert PressGetting It Right When It Matters Most: Self-Leadership for Work and Life, Paperback/Tony Gambill

182,99 lei

Business Expert PressFinancing New Ventures: An Entrepreneur's Guide to Business Angel Investment, Paperback/Geoffrey Gregson

157,99 lei

Business Expert Press#Share: Building Social Media Word of Mouth, Paperback/Natalie T. Wood

201,99 lei

Business Expert PressA Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition, Paperback/David Michaelson

129,99 lei

Last Day of SchoolSounds Like an Ending: Midnight Oil, 10-1 and Red Sails in the Sunset, Paperback/Glen Humphries

138,99 lei

Parent Booster USASchool Fundraising: So Much More Than Cookie Dough, Paperback/Sandra Pfau Englund

72,00 lei114,99 lei-37%

Quillpen Pty Ltd T/A Leaves of Gold PressThe Poetic Edda - A Book That Inspired Tolkien: With Original Illustrations, Hardcover/Olive Bray

241,99 lei